The time - unspecified. The place - a conference hall somewhere in Italy: ..."il Manágement, nell'ottica del problem solving, ha ritenuto opportuno adottare uno scheduling del just in time"... 
Spare a few seconds to read that again, cut through all the fluff and try to decode the message. Cool, sure enough, but it's just an incredible load of hype used only to impress the audience. The trouble is it works most of the times, because, surprisingly enough, lots of people fall for that flowery language. 

From an Italian holiday resort website: ...”the stay (il soggiorno!), wide and luminous, it has angle baking (angolo cottura!), and only has space for the bed to castle (letto a castello!), the sea is catch up on foot (raggiungibile a piedi!)”... Clear like a Sicilian summer sky! 

In a nutshell, what we're talking about here is getting the right message through properly. Whether you're a big or small organization, never underestimate the importance of good English when communicating with your local or global marketplace. After spending heaps of time and money to get through to your audience, the last thing you need is to ruin it all with a sloppy translation. Credibility suffers when your English is poor, especially when you‘re in business. The reason is simple. Your target market (and your competitors, if they see it) will focus on your mistakes, not on your message. Potential customers will think that if you can't care less about getting your message right, you won't be able to deliver a good product or service. That's why accurate translation becomes a crucial asset. That's where CAP Q steps in.

CAP Q (Capital Quality Translations) has been around for quite a while to know what you really seek: True Translation Excellence. That's all. No fluff, just superb translating and reliable professionals who do their job properly. Here or elsewhere, the name of the game is Quality, and if you don't compromise on that, neither do we. Simple.

Just remember: when seeking translation services, wait patiently for the right guys. The wrong ones will always be around.

So, eager to join the CAP Q Community? Well, you're just a click away. Cut through the fluff and make us your first choice. Learn more ABOUT CAP Q...